“Google is for boomers”

It turns out that TikTok poses a threat to Google not only because of its competition with YouTube, but also with the company’s main services – search and maps.

According to the company’s own research, about 40% of young people use TikTok and Instagram to search instead of Google. Such data was shared by Google Senior Vice President Prabhakar Raghavan during the FORTUNE Brainstorm Tech 2022 conference.

He admitted that “we keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we have become accustomed to. The queries they ask are completely different” “Generation Z” does not search by keywords, but instead prefers to “discover” new content for themselves in “visual forms”.

Prabhakar Raghavan explained this with an example: “40% of young people when they’re looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.” According to him, today’s youth have never seen paper maps, and cartographic mobile applications still use the “paper map in a smartphone” approach.

https://www.businessinsider.com/

EU court ruled there were insufficient safeguards against snooping by US intelligence agencies

Facebook has warned that it may pull out of Europe if the Irish data protection commissioner enforces a ban on sharing data with the US, after a landmark ruling by the European court of justice found in July that there were insufficient safeguards against snooping by US intelligence agencies.

In a court filing in Dublin, Facebook’s associate general counsel wrote that enforcing the ban would leave the company unable to operate. “In the event that [Facebook] were subject to a complete suspension of the transfer of users’ data to the US,” Yvonne Cunnane argued, “it is not clear … how, in those circumstances, it could continue to provide the Facebook and Instagram services in the EU.”

https://www.theguardian.com/

Facebook/Instagram outage is devastating for small business owners

When Facebook and Instagram go dark, is your business really there? That’s what many small business owners asked when Facebook and its collection of apps, including Messenger, Instagram, WhatsApp, went down for about 6 hours without warning.

Facebook and its cluster of sites and apps have catered to the business community for some time, helping them build customer bases, connect with shoppers, and sell products. Small business owners in particular have been able to gain a following through features like Facebook Live and peer-to-peer offerings on Facebook Marketplace. And, although Adam Mosseri, the head of Instagram, joked online that the outage felt a bit like a “snow day,” plenty of business owners who rely on the social media platforms for revenue weren’t as amused.

“Today’s Facebook/Instagram outage is devastating for small business owners, especially those who rely heavily on these platforms,” Black Label Advisor CEO and founder Jon Elder, who consults for online merchants, told Insider in an email. “There is no disputing the fact that this is a wake up call for brands to diversify their brand presence and traffic sources.”

https://www.businessinsider.fr/