Amazon Sues Administrators of More Than 10,000 Facebook Groups Over Fake Reviews

Individuals used the groups to coordinate misleading reviews

Amazon has filed a lawsuit against administrators of more than 10,000 Facebook groups it accuses of coordinating fake reviews in exchange for money or free products. The Seattle-based e-commerce giant said in a statement posted on its website Tuesday the Facebook groups were set up to recruit people “willing to post incentivized and misleading reviews” across its stores in the U.S. the UK, Germany, France, Italy, Spain and Japan.

The problem over phony reviews is not new for Amazon, or e-commerce as a whole. Amazon itself has previously sued people it said were offering fake testimonials, though lawmakers and regulators have questioned whether the company was doing enough to combat the issue. Last year, U.K. competition regulators launched a probe into whether the online retailer and Google were taking adequate actions to protect shoppers.

In the statement, Amazon said one of the Facebook groups it’s targeting, called “Amazon Product Review,” had more than 43,000 members. The company said Facebook removed the group this year, but it was able to dodge the platform’s detection by “changing letters in phrases that might set off Facebook’s alarms.”

https://apnews.com/