Adidas Joins Rival Nike in Metaverse with New NFT Collection
Into the Metaverse
Adidas Originals will officially enter the metaverse with the release of its first NFT (Non-Fungible Token) collection on Friday, just a few days after Nike announced a big deal in the space.
Called “Into the Metaverse,” the collection was created with NFT pioneers Bored Ape Yacht Club, gmoney and the team behind the PUNKS Comic. Owners of the NFTs – on sale Nov. 17 – will receive exclusive access to Adidas Originals experiences and product including virtual wearables for blockchain-based gaming world The Sandbox and other platforms, and exclusive physical product to match— a hoodie, a tracksuit and gmoney’s iconic orange beanie.
Adidas Originals purchased a Bored Ape Yacht Club NFT, named “Indigo Herz,” joining one of the most fervent communities in the NFT space. Adidas also said that it has acquired a plot of virtual land inside The Sandbox, which it is working to fill with exclusive content and experiences. The brand’s digital assets will be secured in partnership with Coinbase, a leading crypto-exchange.