TikTok exceeds 3 billion downloads

TikTok consumer spending is up 73%

TikTok adoption accelerated in 2021, with initial downloads increasing 2% to 177.5 million from Q4 2020 to Q1 2021 and 16% to 205.4 million from Q1 2021 to Q2 2021. This is the strongest growth of the app since its record quarter in early 2020 with more than 315 million installations at the time.

TikTok’s new downloads were down 38% year-over-year, up from nearly 619 million in the first half of 2020, but that’s partly due to the app’s removal from the App Store in India. Even so, TikTok consumer spending is up 73% from $ 530.2 million last year.

The app has now been installed over three billion times, making it the fifth app in this ranking. The other four apps that have hit three billion installs are WhatsApp, Messenger, Facebook, and Instagram, all of which are owned by Facebook.


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