The successful story of Instagram

Instagram Made $20 Billion in 2019

Here’s something Facebook investors will probably like: Instagram, the popular pictures and messaging app owned by Facebook, brought in about $20 billion in advertising revenue in 2019, or more than a quarter of its parent company’s total revenue, according to a report from Bloomberg on Tuesday.

Instagram declined to comment on the report.

Last week, Facebook reported it pulled in $70 billion in revenue for all of 2019, but it did not share how much Instagram contributed to its top line. As a standalone company, Instagram’s $20 billion in sales would match how much Netflix brought in last year. Netflix, of course, makes its money much differently than Instagram, shunning ads in favor of monthly fees from its 167 million global subscribers. (The streaming giant has still found ways to work with brands and bring in some money beyond it’s main revenue source, however.)

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