Amazon is ‘biggest advertiser on Earth’

Amazon’s ad business is booming

Amazon’s advertising segment was just one factor in the company’s blowout fourth quarter, but the company outlined where it sees growth for the high-margin business. Amazon’s “other” category, which is mostly made up of its advertising business, generated $4.8 billion in revenue during the quarter, a 41% increase from the year-ago period. During the earnings call, the company’s director of investor relations, Dave Fildes, said ad revenue as a subset had been growing at about the same rate year over year in the fourth quarter as it did in the third quarter.

Asked by analysts how the company’s ads business is working with brands, Fildes said the company is particularly excited about the Amazon’s “stores,” allowing a company to customize and curate a multipage digital storefront. Stores aren’t new, but the company has added features like shoppable images and the ability to schedule updates like new releases or seasonal changes.

Comments are closed.